New Developments in World of DVD Downloads

There is an interesting development in the world of DVD downloads. Up until now, Hollywood studios have only allowed downloaded movies to be played and viewed on computer screens or portable devices. Now, the DVD Copy Control Association (DVDCCA) has authorized companies to sell digital downloads for on demand viewing. This would also allow consumers to download the content to a physical DVD. What this means is that movies bought over the Internet can be burned onto a DVD that can play on any machine, which is a move that could dramatically change the way movies are sold.

Interestingly, back when DVDs were invented twenty years ago, nobody thought about the fact that some day there would be something called the Internet where people could download content. Standard DVD players are hardwired with the keys to unlock the digital security system built into pre-recorded DVDs, but DVD burners on computers and writeable DVD discs don't contain the locks.

Thanks to the DVD Copy Control Association, everyone finally has agreed to standards allowing the digital locks to be included in a downloaded movie file and then transferred to a protected DVD to work on current players.

The DVD CCA is an organization primarily responsible for the copy prevention of DVDs. The Content Scramble System (CSS) was devised for this purpose to make copyright infringement difficult. The association is also responsible for the much criticized regional playback control (RPC), the region encoding scheme which gives movie studios geographic control over DVD release dates to maximize their profits.

This is great news because they realized that the digital download is still having downloading issues. There is an increased revenue for studios to allow the content be available for downloads on physical medium. In the above scenario, organization such as (cinemanow.com) are offering consumers downloadable DVD content that they can burn on their CD burner. The problem is that consumers still need a fast Internet connection plus they need a DVD burner and need to keep DVD-R discs in stock. Plus they would have to hand write the title by pen.

Acutrack’s On Demand model is a perfect solution that is available today, allowing distributors to offer consumers a physical DVD without worrying about anything. As soon as the consumer requests a physical DVD, Acutrack's On Demand engine downloads the content from the distributor’s site, produces a physical DVD with a professional retail printing, package and mail.

For more information on this topic check out the press release about DVD authoring posted on MSNBC.

Acutrack, Inc. (http://www.acutrack.com ) enables customers to create, publish and deliver custom content for DVD and CD distribution worldwide. The company provides fast, high-quality CD and DVD production including video editing, DVD authoring, graphic design, photo realistic and silkscreen printing, and a variety of packaging, copy protection and fulfillment services.