At the Sixth Annual Home Entertainment Summit, DVD & Beyond was held in Los Angeles on June 2007, Stephen Nickerson, the senior vice president of market management for WARNERHOME VIDEO presented an address entitled, “The State of the Home Entertainment Industry.” Below are some interesting numbers.
The worldwide DVD sell-through business decreased 2.6 percent to $10.4 billion as of June 2, 2007, however, the next generation DVD software market increased to $54 million. (Source: Consumer Spending). The international DVD sell-through total was $10.5 billion.
Tom Arnold also recapped this year's numbers in an article focusing on the popularity of Blu-ray Disc versus HD DVD in Home Media Magazine, stating, "when given the choice, consumers are going with Blu-ray." He gave the example of Warner Home Video's release for The Departed which was released the same day, Feb. 13, on both formats. "Between then and March 31, consumers bought 53,640 copies of the film on Blu-ray Disc and 31,590 units on HD DVD," according to Home Media Magazine’s market research, based on studio estimates and Nielsen VideoScan point-of-sale data.
Now, thanks to the recent news on September 20 from the Board of the DVD Copy Control Association (DVD CCA), commercial vendors and consumers will be able to legally create CSS copy-protected DVDs for playback on their own DVD players. This means vendors like Acutrack, Inc. (http://www.acutrack.com/) could create on demand protected DVDs in custom runs. Individual consumers are now also able to legally record content at home in a process that will use special blank DVD discs with CSS encryption. The copies will be compatible with millions of DVD players in businesses and homes.
Chris Cookson, Chairman of the DVD CCA Board said, “Now that the process needed to enable this exciting capability is complete, we anticipate that new products and services will quickly appear in the marketplace."
Point well said ... and just after Acutrack announced its On Demand Short Run CD/DVD Production which enables customers to order small batches of CDs and DVDs online, in real time, 24/7, and then ship to customers, one at a time. On Demand Short Run offers multiple packaging choices, retail finish quality, quick turnaround and no minimum orders. The entire process of ordering, production, packaging and shipping is automated with the company's On Demand engine, enabling the management of thousands of unique orders.
One great example is that a musician could send a finished product directly to a radio station without having to produce thousands of copies, or a marketing director could produce a PowerPoint presentation on a CD with custom printed artwork that includes their client's name and logo."
The entire process allows people to deliver personalized or custom content when, where and how they want it.
Sources:
http://www.homemediaretailing.com/news/html/breaking_article.cfm?article_id=10559
http://www.acutrack.com/onlineshortrun
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