Independent Artists Turn to Short Run DVDs

Today, independent artists like musicians and filmmakers have started using new technologies including On Demand Short Run CD/DVD Production, which enables them to order smaller batches of CDs and DVDs, one at a time, in real time online, 24/7, and then ship to customers. This way the artist retains ownership of their music, all rights to the masters. On Demand makes it easy for muscians to sell their products without manufacturing and warehousing thousands of DVDs. This way they can focus on getting their music out to the public.

One way musicians are using the new technology is that they are sending finished products, CDs or DVDs, directly to radio stations, nicely packaged with a label on the CD and in a packaged jacket cover. The artists provide their graphics and the master to Acutrack, and CD or DVD orders can be filled from their website.

On Demand Short Run also provides a number of different packaging choices, with retail finish quality, and quick turnarounds. There are no minimum orders and the process of ordering, production, packaging and shipping is automated.

“My goal for starting my company was to provide a label to host my CDs and bring them in front of the public. But I soon ran into problems. In order to get a good rate to manufacture the CDs, I had to manufacture large quantities. This led to excessive inventory, and there was the distribution issue. Then up jumped Acutrack with CD On Demand. This was an appealing feature for artists," said Jazz Musician Alaadeen, chairman and co-founder, 'ASR Records.

With traditional CD/DVD replication services, significant quantity orders are required at one time and customers need a method to distribute them to the end user. There are many situations when this does not work. On Demand helps customers avoid the hassle of inventories, and delivers personalized content when and where customers want it.