Simple Star's PhotoShow Uses Acutrack On Demand

Here's another example of how businesses are using Acutrack's On Demand solution
Simple Star, Inc. develops software products and services that help consumers share their memories in new entertaining ways through PhotoShow, an easy-to-use photo platform.

Simple Star’s software is distributed primarily through partners -- cable providers, digital media software providers, online photo services, retailers, etc. PhotoShows turns digital photos and videos into rich multimedia experiences. They have broadcast quality credits, captions, transitions, special effects and animations with a great musical soundtrack. It is very easy to create and can be viewed from almost anywhere, anytime.

Simple Star started working with Acutrack three years ago, and distribution is very important for their corporate clients. Their business-to-consumer (B2C) products are distributed by a variety of business partners, and the orders can come from several different directions from desktop software, partner sites, and the PhotoShow site.

SimpleStar primarily uses Acutrack for its PhotoShow DVD service, which enables fulfillment of online slide shows that people want to share with others. Customers are creators and/or recipients who view the slide show and then they can select custom packaging for CD or DVD labels and cases. They preview the show and order it, and through a series of technology events that have been set up with Acutrack -- essentially are the back end for manufacturing services -- the Simple Star customers are serviced. The quality of Acutrack’s printing and fulfillment services is an integral part of their business model.

Now millions of new users every month are finding out how easy it is to create, share and view PhotoShows. Across multiple business sectors PhotoShow is emerging as an industry standard.

"We work with Acutrack at some levels of communication, at least a few times a week, and during the holidays, it can be as often as several times a day, " said David McKie, Simple Star's vice president of business development.

In essence Simple Star does the rendering, while Acutrack burns, prints, and handles packaging including, labels, covers, cases and shipping.

"We give the highest marks to Acutrack for their DVD On Demand solution."