Thursday, November 29, 2007
Short run CDS and DVDs are popular and cost effective
With traditional CD/DVD replication services, customers are forced to make larger quantity orders and customers need a method to distribute them to the end user. Acutrack’s On Demand CD and DVD service is a revolutionary new way to produce products that are published on CD and DVD media. This service manufactures packages and distributes products on an order by order basis, eliminating the problems associated with inventory management and up-front cash flow.
"Here's the best thing about Acutrack's On Demand DVD Production model: When we pick up a new film, we never know how quickly demand will ramp up. Acutrack's On Demand offers us 100 percent risk free DVD sales without any capital layout, and plugs into our existing online store. It's a dream come true!" said Joe Boutros, product manager, B-Side Entertainment in Austin, Texas.
Acutrack links its versatile On Demand Production engine to a customer’s shopping cart. The customer supplies the master disc along with any cover or disc art and then Acutrack creates labels and jacket covers using in-house editing and authoring services. When the site generates an order, Acutrack will manufacture the product and ship it to the customer worldwide. Billing at the end of each month provides customers with a positive cash flow.
Here are a couple of examples: A musician can send his latest composition directly to a radio station without having to produce thousands of copies. Recently a client needed presentation videos ion four different versions. They wanted 20 copies shipped to New York of one version, and for now, only five of another version of the DVD, sent to Beverly Hills. All of this is possble using on demand short run production.This is the only way people can avoid the hassles of inventory, packaging and fulfillment.
Also it can add value to a product via custom branding each disc with unique content or artwork, delivering personalized or custom content when and where customers want it. This helps eliminate inventory and obsolescence costs because sometimes pre-produced inventory gets out of date, and the DVDs go to waste. Last, the service automates and tracks order processing.
Wednesday, November 21, 2007
Self Help Businesses Flourish with CD and DVD On Demand Technology
McFall knew he needed to upgrade to a new cd replication service. He needed someone to handle the audio cd mastering, package and ship them, and track the orders. After looking online, he originally set up an account with one of the Acutrack’s competitors, but it ended up being too much work. The challenge was that he was getting orders on his website, www.Unitedhypno.com), but he was the human back end, taking all the orders and then typing the data into their online program, and then he even had to ship the items his customers.
Here’s how it works. If a self help professional offers more than 150 CD titles that had to be manufactured, stocked, inventoried and shipped, it would be virtually impossible – because most places would require minimum orders of 1000 for cost efficiencies. That means there would be some 150,000 CDs sitting in a warehouse somewhere.
With Acutrack, customers just upload their content online, and then On Demand processes the
oorders.
“The ease of how this cd duplication service all works is truly something I can't stress enough. I can add several product titles each and every day and I never have to worry about how I'm going to stock it, pay for it, or produce it,” said McFall.
Thursday, November 15, 2007
Simple Star's PhotoShow Uses Acutrack On Demand
Simple Star, Inc. develops software products and services that help consumers share their memories in new entertaining ways through PhotoShow, an easy-to-use photo platform.
Simple Star’s software is distributed primarily through partners -- cable providers, digital media software providers, online photo services, retailers, etc. PhotoShows turns digital photos and videos into rich multimedia experiences. They have broadcast quality credits, captions, transitions, special effects and animations with a great musical soundtrack. It is very easy to create and can be viewed from almost anywhere, anytime.
Simple Star started working with Acutrack three years ago, and distribution is very important for their corporate clients. Their business-to-consumer (B2C) products are distributed by a variety of business partners, and the orders can come from several different directions from desktop software, partner sites, and the PhotoShow site.
SimpleStar primarily uses Acutrack for its PhotoShow DVD service, which enables fulfillment of online slide shows that people want to share with others. Customers are creators and/or recipients who view the slide show and then they can select custom packaging for CD or DVD labels and cases. They preview the show and order it, and through a series of technology events that have been set up with Acutrack -- essentially are the back end for manufacturing services -- the Simple Star customers are serviced. The quality of Acutrack’s printing and fulfillment services is an integral part of their business model.
Now millions of new users every month are finding out how easy it is to create, share and view PhotoShows. Across multiple business sectors PhotoShow is emerging as an industry standard.
"We work with Acutrack at some levels of communication, at least a few times a week, and during the holidays, it can be as often as several times a day, " said David McKie, Simple Star's vice president of business development.
In essence Simple Star does the rendering, while Acutrack burns, prints, and handles packaging including, labels, covers, cases and shipping.
"We give the highest marks to Acutrack for their DVD On Demand solution."
Monday, November 12, 2007
USB Flash Drives: Fast Eco-Friendly Brand Recognition
USB Flash Drive production is ideal for businesses and marketing professionals to use as promotional gifts. Businesses can imprint their company logos on a variety of USB products for brand recognition, sending custom content to anyone, anywhere. An eco-friendly replacement to paper marketing materials, USB flash drives also store more data in a small space, and they are rewritable.
Memory data storage devices integrated with a Universal Serial Bus (USB), USB flash drive devices have changed the way people work with data. Robust, lightweight and easy to carry, these small memory sticks have become indispensable.
"As gifts and giveaways, USB flash drives are a great way to promote brands and business as they are personal, highly visible, long-lasting and extremely useful," said Raj Barman, president and chief executive officer, Acutrack, Inc. "Today's USB with a holiday greeting, can be reused tomorrow for another purpose."
Acutrack's USB Flash Drive production service enables logo branding so businesses can imprint their company logos on a variety of USB products for brand recognition. Content mastering provides an innovative way to go beyond simple file preloading. Plus data can be customized. Acutrack can also load user's content and help them auto-run an application.
Thursday, November 1, 2007
On Demand Aids Self Help Market
Acutrack’s On Demand model has been working well for one customer, Richard McFall of United Hypnotherapy in California. His goal is to be the largest hypnotherapy website in the world.
"This is a huge goal and I could not accomplish it as fast without Acutrack. My competitors are still doing content management in-house while I have eliminated inventory and obsolescence costs of pre-produced inventory," said McFall. "As an example, I offer my customers more than 150 CD titles. If these had to be manufactured, stocked, inventoried and shipped, it would be virtually impossible – because most places would require minimum orders of 1000 for cost efficiencies. That means I would have 150,000 CDs sitting in a warehouse somewhere."
Without Acutrack's On Demand Production it would be extremely difficult and costly for Richard to set up the kind of business he now has. The logistics, inventory costs, personnel, facility and equipment costs to duplicate what Acutrack does would have made starting a business of this magnitude nearly impossible.
On Demand Production enables the creation, printing and distribution of custom DVDs and CDs, and takes care of inventory, packaging and fulfillment. Product packages are manufactured and distributed on an order-by-order basis, eliminating the challenges associated with inventory management and up-front cash flow, such as excess stock, or wasted money. Users can even track costs more effectively with a monthly billing process
Futurists are predicting that on demand production may be the answer to assist people in making lots of money online. According to the U.S.Census Bureau, the second quarter 2007 e-commerce estimate increased 20.8 percent from Q2 2006 while total retail sales increased 3.8 percent in the same period.
And if you dont think that ecommerce is important enough to the global economy, according to the PriceWaterhouseCoopers Global Entertainment and Media Outlook 2006-2010, spend predictions for online advertising may reach $26 billion by 2010.
Content generated by people like McFall will continue to grow exponentially, and companies with on demand technology will remain at the forefront.
A Decade of Developments Lead to Authoring on Demand
During the Digital Revolution in the 1990s there was a rapid drop in costs and expanded power of digital devices such as computers and mobile telephones. However, the invention of CD-ROM technology enabled widespread commercialization of multimedia content and today this has translated into fast and inexpensive on demand production and distribution.
On demand publishing is a concept in which books, documents, CDs or even music and films, are not printed until after an order for them has been received, and it came about only after the development of digital printing. If there is any accuracy to predictions from the futurists, then on demand production may be the answer to assist people in making lots of money online. According to the U.S.Census Bureau, the second quarter 2007 e-commerce estimate increased 20.8 percent from Q2 2006 while total retail sales increased 3.8 percent in the same period.
A revolutionary new way to produce products that are published on CD and DVD media, On Demand Production enables the creation, printing and distribution of custom DVDs and CDs. The On Demand business model takes care of inventory, packaging and fulfillment. Product packages are manufactured and distributed on an order-by-order basis, eliminating the challenges associated with inventory management and up-front cash flow, such as excess stock, or wasted money. Users can even track costs more effectively with a monthly billing process, and workforce efficiency improves.
For example, if a training company requires their information to be distributed on a CDor DVD, and they have no concept of how many students will be attending their class, then On Demand Poduction is the answer," said Raj Barman, founder and chief executive officer of Acutrack, Inc.
This technology can also be used to create a physical CD or DVD of any downloadable content providing a new revenue stream and giving people a great opportunity to customize content or artwork. Self service pages enable customers to create and manage everything online as well as place new or reorder in seconds.
